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Best Tips For Wrapping Your Food Truck – Case Study

Need some information before you wrap your food truck? Here is our advice along with examples from our work with Taste-D-Burger!

Keven Gilbert by Keven Gilbert
June 9, 2022 - Updated on February 17, 2023
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Best Tips For Wrapping Your Food Truck – Case Study
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Vinyl Wrap Installation

Applying vinyl wrap may seem pretty simple, but it can actually be quite challenging. If improperly installed, vinyl can be over stretched, bubbly, and peel up at the edges. This results in your vehicle’s paint not being protected and a poor image of your brand. For the best results and longer lasting vinyl you should let a professional install your vehicle wrap. Professional installs last around 5 years whereas poor installs may only last 6 months. It may be a larger upfront cost, but it’s definitely better than a poor image and frequently repeated business down time/expense.

Technician installing vinyl

1. Measure Twice Cut Once

After graphics are finalized they need to be printed on the selected vinyl. The design is essentially broken down into tall rectangles which needs to be done for any printer even if you have your graphics already designed before hand. So, even if you save money designing the wrap yourself, there is still design time that needs to go into taking it from “concept” to “production-ready artwork”. To avoid wasting material, time, and money for everyone it’s good to always double check measurements and assure graphics have the correct layout before printing and cutting begins.

2. Cleaning And Removal

Whenever the vehicle pulls into the shop it’s usually covered with dirt and debris from the road. It gets coated with soap and sprayed down to clean the surface as best as possible. If it’s a new vehicle then no removal of graphics needed. For used vehicles, once it’s dried off technicians start to work on removing the old graphics. They typically use a heat gun or small blow torch which loosens the vinyl so they can carefully peel it off. This a delicate process and can be time consuming, but is necessary for properly fitting the new vinyl and assuring longevity.

Cleaning the vehicle to remove dirt and debris

3. Applying The Vinyl

Food trucks have a big surface area to cover and often require going over odd shapes at weird angles. There are lots of different pieces to cover specific areas of the truck body like: rivets, hood, fenders, and doors. Each of these pieces are carefully covered, smoothed, and sealed as the technician makes their way around the vehicle. Having a professional install a vinyl wrap leads to a proper fit, protected vehicle, and professional appeal.

Technician applying vinyl over the driver side door

Finishing Touches

Remember you need to select the style of wrap, develop concept art, and go through the production and install process. Once you’ve gone through all the steps you should have yourself a nifty new food truck! We wish you the best of luck in all your business venture if you ever need anything feel free to get in touch.

Need Help Installing A Vinyl Wrap?

We got you covered! (pun intended) Hopefully this article gave you a good understanding of what to consider when planning, creating, and applying a food truck wrap. We offer design, production, and application services for all your food truck needs! If you have questions feel free to reach out or get a quote for your food truck.


For more helpful food truck resources be sure to visit Boston Food Truck Blog. They are a great source for branding, marketing, deciding which style of food truck to open and more!

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Keven Gilbert

Keven Gilbert

Keven is a Content Marketing Specialist at VIP Auto Accessories in St. Louis, MO. He likes to rock out in his car and sometimes camp out in it. He enjoys all kinds of classic cars especially rat rods due to his affinity for the movie Mad Max.

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