Food trucks have continued to rise in popularity over the years making them a welcome sight to many meal seekers. Along with their popularity has come more and more competition which makes standing out a difficult task. My goal with this article is to provide some helpful guidance in wrapping your food truck, so that you can reach more hungry patrons! To do so I’m using the Taste-D-Burger food truck we worked on as an example.
Let’s jump right in! The food truck itself is going be your best form of advertising. Every time you drive it around, attend a festival, or park it on the street people are going to see it. One of the best ways to visually emphasize your unique style of food is through a vinyl vehicle wrap. With a properly designed and applicated wrap your customers should have a good idea of the kind of food you offer, your quality, and what makes your business unique.
Food Truck Wrap Options
Wrapping your food truck has benefits outside of providing a great visual identity. Vinyl wrap can also help protect vehicle paint from chipping, water damage, and UV rays. Most companies offer different quality vinyl to adjust for specific budgets. However, automotive grade 3M vinyl is going to be some of the best durability with colorful graphics lasting around 5 years. Whenever it comes to removing and changing artwork vinyl is great since it doesn’t ruin your paint or leave globs of adhesive. You can easily protect and re-brand your food truck with vinyl wraps!
1. Full Wrap
Most food trucks you see will have a full wrap. Meaning vinyl is used to cover every inch of the car completely changing its color and look. Many times food trucks are bought used with wear and tear on the exterior of the vehicle, so full wraps are used to cover blemishes and create a better representation. This is the style of wrap we ended up doing for Taste-D-Burger and their food truck.
People chose this option because:
- More Professional Look: When you cover the entire vehicle it flows together seamlessly and provides a ton of customization. Having the whole vehicle covered creates a more finished look and feel that tends to be associated with having a higher quality offering.
- Better Advertising: With a full wrap people can see your messaging from all angles of your vehicle. Having better visibility leads to more recognition when people are searching for you or the type of food you offer.
- More Room for Art: In order to intrigue customers you’ll need large and easy to read art. With a full wrap you have more space to work with and make things like text and imagery more legible.
- Better Protection: Having vinyl cover all your vehicle can protect your paint from chipping and rusting over time. This helps save re-sale value and the overall life of your food truck!
2. Partial Wrap
Other food trucks may only choose to cover 1/4 or 3/4 of their vehicle which is referred to as a partial wrap. Depending on the vehicle and placement of graphics this option can also be good choice.
People choose this option because:
- Cost Effective: We understand start-up budgets can be tough to work with. Opting for a partial wrap to start can be a more viable option and upgrading to a full wrap over time may be the path you need. Overall less space to cover leads to less material and time applying it which saves money in the short term.
- Speed of Production: Full wraps can take a ton of time to properly measure, size, and install graphics. You can’t make money with your truck if you aren’t driving it out and about, so partial graphics can be a faster solution.
- New Vehicle: When you have a newer vehicle there’s less of a need to cover the whole thing because there aren’t any blemishes. In some cases there is a specific color of paint already on the vehicle that can be incorporated in your design saving on material.
Food Truck Wrap Cost
The average cost of food truck wraps including creative work, vinyl production, and installation is between $2,500-$5,500 (with an established brand identity). The pricing takes into account what ever services and amount of raw materials are required for the project, so that’s why it varies.
Do You Have Specific Questions?
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